Why must we live in fear of identity theft? Why must we pay companies to mitigate the effects of identity theft? Instead, we can beat cyber hackers and protect against identity theft by fundamentally changing the way we use information to authenticate users. If hackers steal information because it is valuable, then devaluing that information could negate the threat. In cases like identity theft, this could make some hacks not worth the effort and could have other social benefits because you can actually share your birthdate with your friends.